Google has put the brakes on mobile search results for websites that do not have a mobile-friendly solution, affectionately called "Mobilegeddon" by many. So what exactly does this mean for you? It means if you do not have a responsive website, or at least a separate mobile version for smartphones and tablets, at some point within the next few days, if it hasn't happened already, your website may lose its current placement in search results on mobile devices. That's every mobile device, worldwide, for as long as your site remains non-mobile friendly.
While the algorithm update occurred on April 21, Google says it could take up to a week to fully roll out. I suspect it may take a bit longer than that.
If you currently have a responsive website, then you're most likely familiar with the term "Responsive Web Design" (RWD). If not, let me introduce the concept to you with a simple info graphic:
Responsive Web Design means having one site (a single code/content base) that responds, or adapts, to fit the screen of the device viewing it. This allows for the best possible experience across the largest array of devices. And on April 21, Google's Mobile-Friendly Ranking Signal will begin weeding out non-mobile-friendly websites from search results on mobile devices. Don't let your site be one of them. Contact me today for a FREE consultation.
I can help you determine if a responsive design is right for your business: Contact Form
Designing a website involves clear thinking and broad assessment. Developing a substantial site takes a considerable amount of research as well. Brand management, information architecture, technical writing, graphic & media design, and production are all elements of the process. They should be met head-on to ensure that your project evolves in a professional manner. An outline of your goals will serve as a working foundation, and will help provide for a more fluid workflow.
Adobe Creative Cloud, as well as Toon Boom Animate, Blender, and SketchUp are some of the software applications we use to create unique and eye-catching custom project graphics; with Creative Cloud containing Photoshop, Illustrator, After Effects, Fireworks, and Edge Animate. Quality web graphics are without a doubt, a major component in the aesthetics of a site's design. They separate, enhance and compliment color schemes, define ideas and functionality, and generate emotion.
I began building mobile apps to serve the needs of my clients. Rather than upend their whole program with an entirely new responsive site, most preferred unique, streamlined versions of their existing websites. Separate mobile sites go through a design process much like full sites do, only on a smaller scale. The object being to complement the existing site in look and feel. The technology we use is jQuery Mobile. jQuery Mobile is cross-platform, and as such, it runs pretty much the same on all devices.
Motions graphics is an evolving art form best known for bringing ideas to life through movement and sound, as opposed to static images. Compositions are comprised of text, photos, graphics (such as logos, artwork, icons), video clips, and sound files, and are animated in After Effects using keyframes on the timeline. We approach this area with much excitement, as there are some really great things happening across the web in this field, and we look forward to being a part if it for many, many years to come.