Google is about to put the brakes on mobile search results for websites that do not have a mobile-friendly solution. What exactly does this mean? It means if you do not have a responsive website, or at least a separate mobile version for smartphones and tablets, on April 21 your website may lose its current placement in search results on mobile devices. That's every mobile device, worldwide, for as long as your site remains non-mobile-friendly.
If you currently have a responsive website, then you're most likely familiar with the term "Responsive Web Design" (RWD). If not, let me introduce the concept to you with a simple info graphic:
Responsive Web Design means having one site (a single code/content base) that responds, or adapts, to fit the screen of the device viewing it. This allows for the best possible experience across the largest array of devices. And on April 21, Google's Mobile-Friendly Ranking Signal will begin weeding out non-mobile-friendly websites from search results on mobile devices. Don't let your site be one of them. Contact me today for a FREE consultation.
While the algorithm update will begin on April 21, Google says it could take a couple of days to a week to fully roll out.
I can help you determine if a responsive design is right for your business: Contact Form