Marketing a web site is becoming a more complex endeavor every year. Search aquisition takes strategy and planning, and will be an ongoing process throughout the life of your website. Your course of action is largely dependant upon your budget.

Below is a general list of items to consider, some of which, can be rather costly:

  • Opportunity Discovery
  • Business Objectives
  • Market Research
  • Audience Research
  • Analytics Mining
  • Social Listening
  • Quantitative Analysis
  • Keyword Research
  • Site Audit
  • Asset Inventory
  • Content Audit
  • Brand Relationships
  • Offline Assets
  • Competitive Analysis
  • Measurement Planning
  • Content Strategy & Development
  • Technical Development
  • Social Strategy
  • Measurement
  • Reporting
  • Optimization
  • Conversion Rate Optimization
  • Continued SEO