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Marketing a web site is becoming a more complex
endeavor as the Internet community expands. Good
placement on major web indexes such as Google,
MSN, Yahoo, AltaVista and others takes strategy and
planning, and will be an ongoing process throughout
the life of your site. But of course, there is
much more to website marketing than becoming listed
on your favorite search engine index.
Below is a general list of items that will get
your web address out to the public. Some of them
may be rather costly as they involve redesigning
corporate print, or advertising. Look them over
carefully and decide which ones are right for
you.
- Pay Per Click advertising on Google, Yahoo, MSN, and others.
- Cross-promote, or link your web to associated
businesses, professional organizations, broadcast
or print media, visitor or local information agencies,
real estate and relocation services, Internet
service providers, and local city directory sites.
- Add your URL (web site address) to all
company stationary.
- Include your website address in all marketing material and
correspondence.
- Place your website address on brochures, business cards,
bills, statements, promotional material, packaging,
and direct mail campaigns.
- Include your URL in all print, radio, and
television advertisements.
- Place your web address on posters, billboards, and with
your add in the local phone directory.
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Cross-Promoton Links and Older Designs
Marketing
Tool, Flagstaff Web Design, ZoomInfo, The Directory, WhoIs, SIAP, Images of One, SuperPages, America411, Pomona
Swap Meet, OmPoint
Innovations, Grass
Valley, Spiritsmith, Williamson Painting, Whitehouse
Inn
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