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Marketing a web site is becoming a more complex endeavor as the Internet community expands. Good placement on major web indexes such as Google, Yahoo, MSN, and others takes strategy and planning; it will be an ongoing process throughout the life of your site. But of course, there is much more to website marketing than becoming listed on your favorite search engine index.
Below is a general list of items that will get your web address out to the public. Some of them may be rather costly as they involve redesigning corporate print, or advertising. Look them over carefully and decide which ones are right for you.
- Pay Per Click advertising on Google, Yahoo, MSN, and others.
- Cross-promote, or link your web to associated
businesses, professional organizations, broadcast
or print media, visitor or local information agencies,
real estate and relocation services, Internet
service providers, and local city directory sites.
- Add your URL (web site address) to all
company stationary.
- Include your website address in all marketing material and
correspondence.
- Place your website address on brochures, business cards,
bills, statements, promotional material, packaging,
and direct mail campaigns.
- Include your URL in all print, radio, and
television advertisements.
- Place your web address on posters, billboards, and with
your add in the local phone directory.
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