Possible Marketing & Distribution Opportunities
Note: I do not provide consultation or assistance with any of the following. It is given freely for informational purposes only.

Natural Link Building – Link building is still a viable strategy for gaining domain authority, but it’s important to avoid Blackhat tactics at all costs (such as link farms, backlink schemes, etc.). The good news is that there are tons of acceptable methods for achieving great results. These are:

• Blogging
• Guest blogging
• Podcasts
• Videos on YouTube
• eBooks
• Landing pages
• Tweets
• Facebook posts
• Guest webinars
• SlideShare presentations
• Major directory and review websites
• Chambers of Commerce sites and business association sites
• Educational and government websites
• Charity and non-profit websites
• Outbound guest blogging
• Inbound guest blogging
• Social networks
• Create infographics

• Inbound Marketing – This is the process of creating brand awareness by generating valuable content through distribution channels such as blogs, social media, natural link building, and calls to action once a visitor lands on your site. As conversions are the primary goal, you want calls to actions above the fold when possible. Creative sales copy coupled with compelling visual design generally leads to higher conversion rates.
• Key aspects of inbound marketing are customer relationship management, closed-loop reporting, and email and marketing automation. Surveys, social monitoring, analytics, and smart content creation are also important elements.
• Content Marketing - Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, who, in turn, will drive profitable customer action. In terms of SEO, a properly executed content marketing strategy will naturally attract the best kind of backlinks and genuine social signals.
• As an ongoing process, content marketing is the art and science of effectively communicating with your audience, so that you can sell your products with enough predictability to grow your business.
• When you market with content, you aim to entertain, educate, or enhance the information surrounding your business. In other words, teaching is the new marketing.
• Content is the present and the future of marketing. If you infuse your content with your brand’s story and help your consumers understand what you believe in and why, they will choose to buy from you. This is what makes content marketing such a highly effective form of marketing.
• A business that spends time building authority and subject-matter expertise can dominate its niche.
• Content Distribution Channels – Your website is your brand’s content distribution hub. Along with your website, important distribution channels are Facebook, LinkedIn, Instagram, Twitter, Reddit, YouTube, etc., as well as niche websites such as Hootsuite, HubSpot, and Sprout Social. If your customers are members of other social media websites, you can have a presence on those too.
• Others include:
• Guest-blogging partnerships with third-party websites.
• Online press release services.
• Any business or association website where you can reliably publish content or news about your business.
• It’s much more beneficial, from an SEO standpoint, to post a story on your website’s blog and then share that post on Facebook, than it is to publish the content directly on Facebook with no digital trail back to your site. In other words, publish on your website, then share and distribute that content on social media.
• Off-page SEO – This is the promotional stuff you do to help build a community around your brand. It includes your marketing, social engagement, and yes, natural link building.