Designing a website involves clear thinking and broad assessment. Developing a substantial site for local Flagstaff businesses takes a considerable amount of research and planning as well. Brand management, information architecture, technical writing, graphic & media creation, and content production are all elements of the process. They should be met head-on to ensure that your project evolves in a professional manner. An outline of your primary goals will serve as the foundation for your project, and will help those involved to provide meaningful feedback as your project transitions through the various stages.

You should know your target audience and plan to organize your site to meet their needs. User experience will vary from beginners who need a simple, but well thought out home page, to power users who may be looking for quick drill-down access to the desired information. A good solution should accommodate both.

It’s no secret that talented graphic artists often seek outside inspiration to get their artistic juices flowing. The best of them usually end up with a sizable library of collected works by other artists. It’s the same with web designers. We routinely scour the web for creative examples and solutions. We look at background treatments, header treatments, body/content area treatments, footer treatments, and overall composition. We study navigation implementation, content clusters, color schemes, graphical elements, lighting, font usage, and the use of white space. Great design is a coming together of all of these elements in support of the client’s core vision.